Terms and Conditions

Effective August 7, 2026

1. About these terms

These terms govern the services provided by The Trustee for the Navarro Family Trust, ABN 99 716 074 031, trading as Digital Lane Co. ("we", "us", "our") to you ("you", "the Client").

They apply together with the proposal we send you. Where a proposal and these terms conflict, the proposal wins for scope, price and anything expressly stated in it. Engaging us, paying the first invoice or accepting a proposal means you accept these terms.

2. Our services

We provide social media content production, paid advertising campaign management and related digital marketing services. The specific inclusions, volumes and pricing for your engagement are set out in your proposal, which will be one of:

• The 90-Day Social Media Program - Essentials, Growth or Complete

• Digital Lane Agent - personal brand marketing for individual real estate agents

• Digital Lane Agency - end-to-end listing marketing for a real estate office

We may use our own personnel and subcontractors. We remain responsible to you for the services regardless of who performs them.

What we do and what you do is set out in your service agreement. In summary: you supply footage, photographs and a brief on your offer, and you approve every advertisement before it runs. We supply the creative direction, write the advertising copy, edit the video, design the graphics and build the advertisement. We do not film.

We generate and deliver enquiries and configure an automated email reply. We do not telephone, qualify, nurture beyond that automation, or book your leads. Following up an enquiry is your responsibility.

3. Proposals

Proposals are valid for 14 days from the date shown on the cover unless we say otherwise in writing. After that, pricing and any founding credit may change.

4. Term and termination

Fast Lane runs week to week. Social and Social+ run month to month. Neither has a minimum term or a lock-in, and either party may end the engagement by written notice effective at the end of the current billing period.

Digital Lane Agent and Digital Lane Agency have an initial term of 90 days from the start date. After that the engagement continues month to month until either party gives 30 days’ written notice.

We may suspend or end the engagement immediately if you fail to pay an invoice more than 14 days after its due date, if you do not provide the access or materials we need after we have asked twice, or if you ask us to do something unlawful or in breach of a platform’s terms.

On termination we will complete work already paid for, hand over anything outstanding, and remove our access to your accounts.

5. Refunds and guarantees

Fast Lane, Social and Social+: if you tell us in writing within 14 days of your start date that you are not satisfied, we will refund every fee you have paid us and no landing page build fee applies. This does not cover advertising spend, which you pay the platform directly and which we cannot refund.

Digital Lane Agent and Digital Lane Agency: if at day 30 of your initial term you do not believe the work is delivering, tell us in writing and we will stop. No second invoice will be raised, and you keep every asset we have built up to that point. Digital Lane Agency clients also keep the VPA toolkit in full. Fees already paid for month one are not refundable, as the work for that month has been performed.

6. Fees, GST and billing

• All prices in our proposals are in Australian dollars and exclude GST unless stated otherwise. We are registered for GST, and GST is added to every tax invoice.

• Fees are payable in advance by direct debit or card authority weekly for Fast Lane, monthly for Social, Social+, Digital Lane Agent and Digital Lane Agency.

• If a payment fails we may pause the services until it is resolved. Campaigns paused for non-payment are restarted at no charge once payment is received.

• One-off setup fees are payable on signing and are not refundable once setup work has begun.

• Invoices are due on the date shown. We may charge interest on overdue amounts at the RBA cash rate plus 5% per annum, calculated daily.

• We may increase our fees on 30 days’ written notice. You may end the engagement before an increase takes effect.

7. Founding credits

Where your proposal includes a founding credit, that credit applies to months 1, 2 and 3 only and is conditional on you providing the items listed in the proposal typically baseline numbers in week one, a short video testimonial at day 90 if the results warrant one, and introductions where offered.

Our standard fee does not change; the credit simply ends after month 3, on the date printed in your proposal. If the conditions are not met, we may withdraw the credit for future months. We will not claw back credits already applied.

8. Landing pages, hosting and domains

Where your plan includes a landing page, we build it and host it on our platform for as long as your engagement continues. Hosting is part of the service, not a separate product, and is not available after termination.

Your landing page is published on a domain or subdomain you own and control. If you do not hold a suitable domain we will arrange registration in your own name at your cost, typically $20 to $40 a year, and renewing it is your responsibility.

If you end the engagement after day 14 but before the end of week 12, a landing page build fee of $250 plus GST becomes payable. No build fee applies if you end within the first 14 days, or at or after the end of week 12.

On termination, hosting ends. Within 14 days we will supply the page copy, the images and creative files, and a visual reference of the layout. A page built on our platform cannot be transferred as a working page, so rebuilding or rehosting it elsewhere is your responsibility and at your cost. Where the engagement ends within the first 14 days and fees are refunded in full, no landing page materials are supplied.

9. Advertising spend

Advertising spend is not included in our fees and is never invoiced through us.

• Campaigns run in your own ad account using your own billing details. You pay the platform directly.

• We never mark-up advertising spend and never take a percentage of it.

• You are responsible for your ad account balance, and for any spend incurred. We will work to the budgets you approve.

• Recommended minimum spends in our proposals are recommendations, not commitments by us as to results.

10. What we need from you

To deliver the services you agree to provide, and keep current:

• Partner access to your Facebook page, Instagram account and your own Meta ad account, and for offices, access to your listing feed or website

• Your logo, colours, fonts, existing templates and headshots

• Phone footage in response to the prompts and shot lists we send — around 20 minutes a fortnight for the social media and agent programs

• For offices, one nominated operational contact available roughly one hour a week

• Timely approvals. If we do not hear back within five business days on an approval we have requested, we may publish previously approved content to keep the schedule running, or pause the schedule, and timelines shift accordingly

You warrant that you own or are licensed to use everything you give us, and that it does not infringe anyone’s rights.

11. Ownership and intellectual property

On payment of the fees for the period in which it was created, all content, templates, creative files and campaign assets we produce for you become your property.

Your ad account, pixel, page, audiences and data are yours at all times and remain in your own Business Manager. We access them with partner permissions only. If we part ways, you keep every asset and audience built, including if you change office or agency.

We retain ownership of our own underlying methods, processes, internal templates and know-how, and we may reuse those on other engagements. We may show work produced for you in our portfolio and case studies unless you tell us in writing not to.

12. Confidentiality

Each party will keep the other’s confidential information confidential and use it only for the engagement. This survives the end of the engagement.

13. Third-party platforms

We work inside platforms we do not control, including Meta, Google and our CRM provider. We are not responsible for their outages, policy changes, pricing changes, algorithm changes, ad rejections, account restrictions or account suspensions. We will use reasonable efforts to comply with their terms and to help resolve issues, but we cannot guarantee a particular outcome with any platform.

14. Results

Marketing results depend on many things outside our control, including your market, your pricing, your responsiveness to enquiries and platform behaviour. We commit to the deliverables and the volumes stated in your proposal. We do not guarantee any particular level of reach, engagement, leads, listings, appraisals or sales, and nothing in our proposals should be read as such a guarantee.

Any figures, examples or calculations shown in a proposal are illustrative. You should substitute your own numbers before relying on them.

15. Real estate clients and the VPA toolkit

The VPA toolkit and any agreement wording, vendor-facing material or objection scripts we provide are templates only. They are not legal or compliance advice.

Itemised marketing costs and vendor authorisation are regulated in New South Wales. You are responsible for ensuring your marketing schedule, agency agreement and vendor disclosures comply with the Property and Stock Agents Act 2002 (NSW) and any other law that applies to you. We strongly recommend your own compliance adviser reviews the final wording before it is used with a vendor.

16. Australian Consumer Law

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms excludes, restricts or modifies those guarantees. Where we are permitted to limit our liability for a failure to comply with a consumer guarantee, our liability is limited to resupplying the services or paying the cost of having them resupplied.

17. Liability

Subject to the Australian Consumer Law clause above, our total liability to you for all claims arising out of the engagement in any 12-month period is limited to the fees you paid us in the three months before the claim arose.

Neither party is liable to the other for indirect or consequential loss, loss of profits, loss of revenue, loss of opportunity or loss of data, however caused.

We are not liable for advertising spend you incur, for content you approve before publication, or for the consequences of instructions you give us.

18. Privacy

We handle personal information in accordance with our Privacy Policy. Where we handle personal information inside your accounts, you remain responsible for your own privacy obligations to the individuals concerned, including any collection notices and consents required for leads captured through campaigns and capture pages.

Parts of our delivery team are located outside Australia. We take reasonable steps to ensure that any personal information accessible to them is handled consistently with the Australian Privacy Principles.

19. Non-solicitation

During the engagement and for 12 months afterwards, you agree not to directly engage or employ any member of our team who worked on your account, other than through us, without our written consent.

20. Subcontracting and assignment

We may use subcontractors and remain responsible for the services. Neither party may assign the engagement without the other’s written consent, which will not be unreasonably withheld.

21. Things outside our control

Neither party is liable for delay or failure caused by events beyond its reasonable control, including natural disasters, industrial action, internet or platform outages, and government action. If such an event continues for more than 30 days, either party may end the engagement without penalty.

22. Disputes

If a dispute arises, the party raising it will notify the other in writing with the details. Both parties will meet, in person or by video, within 10 business days to try to resolve it in good faith before starting any proceedings. This does not prevent either party seeking urgent relief from a court.

23. General

• These terms and your proposal are the whole agreement between us and replace anything said or written earlier.

• If part of these terms is unenforceable, the rest still applies.

• A failure to enforce a term is not a waiver of it.

• We may update these terms on 30 days’ written notice. The version in force when you accepted your proposal applies to your current term.

• These terms are governed by the laws of New South Wales, Australia, and both parties submit to the courts of that state.